Tuesday, April 8, 2008

TIPS TO ATTAIN PROPER SERP'S.

The Search Engine Result Page (SERP) of any website is more dependent on traffic garnered by that website for a Keyphrase or search tag searched in Google or any other major Search Engine.High Keyword density and a good title relevancy is a must.Rankings of a website in Google also depends if your website is cached by the spiders on a regular basis.Program your robot txt files such that they enable spiders to cralw and cache your index page.Keep adding fresh and original content to your website.Proper on-page and off page optimization is a must.A good SEO score further enhances your chances of obtaining a good position in rankings in Google.Get a Google analysis account for the website you are optimizing for and see the traffic sources.Monitor the keywords that are getting you the traffic and check for the keywords you want to rank for.Conduct a daily analysis and look for area where you are lagging and the areas you need to work upon.The rest is patience ...results are bound to come.

WEB-DEVELOPMENT,SEO,MARKETING,IT OUTSOURCING
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Friday, March 14, 2008

The Concept Behind Free Directory Submissions.

Directory submissions are an important aspect of SEO.But what directory owners do is to tempt people with promotional offers ,i.e paid subscription on a yearly/monthly basis,so that your website is featured in the front page and gets traffic.Later when Google updates PR and backlinks you get an extra inbound link that enables you to increase your PR.What Google did after it conducted an Update for PR and Backlinks in the month of October was that it made it mandatory to use the Google Adsense account whether you purchase or sell a link.People purchasing a link from a directory without the use of the Adsense account will not have it counted as a backlink when Google updates it and directory owners who sold links without the adsense account would have their ISP'S banned from Google.

Now for those who are going in for free submissions.It makes no sense to do bulk submissions when you know that it would take up indefinite amount of time to get the reviewal of a moderator and then get the approval.What one should do is to opt for a category that one relates too and has the minimum amount of submissions.Say you have 10 keywords and you relate well to them ,but you prefer 2 amongst them.So even if the prefered category has a greater number of submissions pending,it would be wise to skip the category and opt for another term that you relate too.This helps,since the category with lesser number of pending reviewals will have the submission reviewed quickly compared to a category that has a greater number of submission pending.
My personal opinion is for those who are into free submission opt for social bookmarking or networking sites.These sites have maximum traffic and in that case if your content/article whatever you post is appealing and is of quality your visitor/traffic rate will improve.

WEB-DEVELOPMENT,SEO,MARKETING,IT OUTSOURCING.

Monday, December 17, 2007

Social Networking v/s Directory Submissions.

I would prefer social bookmarking sites anytime for traffic.I usually go in for free and basic submissions while submitting my websites to directories.The thing is free directory submissions are reviewed every two months and only then it is submitted to the category,where as in case of social bookmarking sites which always have a high amount of traffic it is easier to get visitors.Write an article relating well to your keywords and submit it to the relevant category.I do it in orkut,Myspace I have placed my blog sites there and have already received complements for my posts.The reason there is no reviewal of anything.Just submit to the category and if your article or blog is realy good you start getting traffic straight away.And yes don't forget to add the URL of your website at the end of your post.

MarketRaise Corp
www.marketraise.com

Thursday, August 2, 2007

The Path To Traffic Success.

The term "TRAFFIC" determines the success of any business that is aimed to garner revenue by the means of manipulation proceeded by accumulation.Prior to the invention of the internet,there existed three categories of manipulated traffic.1)Drug traffic 2)Arms traffic 3)Human traffic.Needless to say that even though they were illegal the business were the most profitable.With Web trafficking people are going to garner better profits,the reason being it is legal.The internet fraternity is the largest in the world.Possibly in every spot of the world there exists an internet user.So when you have a website that you would want to popularize in the web and get every other user to get accustomed to view your website,you will have to follow a set of rules.These rules will definitely provide you all the resources that comes under the tag

"DIRECT MARKETING STRATEGIES OF YOUR WEBSITE".
Creating a website and then submitting it to search engines isn't just enough.There are numerous websites of the same category serving people with the same contents.You got to be unique,a cut above the rest,so that when a browser wants information on something that your category provides,your website is the one he first visits.There is a saying that there is no use in having talent if you cannot market it.The same goes for a website to.Enlisted here are some ways to market and popularize your website on the internet.

(1)Make it easy for a prospect to locate and gain access to a web response area.Web response forms allows prospects to potentially qualify themselves.reinforcing the response area by providing links across the site provide multiple opportunities to respond.
(2)Create a promotional area with special offers.Make sure this special offers change from time to time.Tie these offers with direct marketing campaign
(3)Place an onsite banner ad.An onsite banner ad is used to advertise and promote your website on other peoples website
(4)Offer a free subscription letter to a online news paper on your site (eg www.affiliatesdirectory.com)
(5)Drive traffic to your website via traditional media.After investing on a website be sure to capitalize on its existence.then promote the website aggressively.If you have any special offers promote it on searchengines thereby drawing traffic to your site.

After the marketing process is done what you would look for is your visitors.Personalize them and make them your targeted traffic..Give him everything possible anyone can offer so that he doesn't go hunting for other options available.You website should be his sole destination.With millions of website competing for viewers how does one get the results they are looking for? There is a big difference in having a website and marketing on the internet.Having a website is great but it is useless if nobody knows about it. A website is of no good if the target marketing objectives aren't met with. Following are certain fundamental marketing strategies with respect to internet marketing.

(A)Defining your online marketing objectives.
(B)Defining your target market and developing ur website and online marketing strategy with them in mind.
(C)Developing the internet marketing strategy that is appropriate for your service.

Without articulating the above objectives it is impossible for your webdeveloper to market the website.Proper updating of the website is also very important.Generate a list of primary and secondary objectives thereby relating every element of the website with each other.Some of the most common primary objectives are

(1)Advertising your products or service
(2)Selling your products or service.
(3)Providing customer service and product support
(4)Providing corporate information
(5)Creating company identity or brand awareness

The traffic targeted should get a daily dose of your website.The process should start of as you craving for visitors and with the passage of time the "U-Turn" should occur-people should crave for a visit to your website.There are three fundamental ways to generate targeted traffic to your website.

Following are the methods that is used for implementation.
1. Buy Traffic
This method required you to have some cash to do advertising to drive traffic to your site. Some of the ways are Pay Per Click, Ezine advertising, Banner Ads.

2. Create Traffic
This method involve some viral effect to be more effective. You can either participate in forum, comment on other people blog, write articles or give away a free report.

3. Stealing Traffic
It is actually borrowing other people traffic to come to your site, it is also known as leveraging. One example of leveraging is through affiliate system. You can either have a product of your own, then create an affiliate program where by lots of people will sent targeted traffic to your site for the sake of earning a commission. This method can be powerful you do it well.
Driving traffic to your site is not as difficult as it seem if you know the fundamental ways that you can do it.

And finally how do you calculate your web traffic or conduct an analysis.Until you understand who is coming and why, it'll be difficult to improve. There four ways to analyze Web site traffic:

* Install a counter on your Web page
* Use your ISP's statistical package
* Purchase Web traffic analysis software
* Employ an outside firm to audit your Web traffic

In short, traffic analysis allows you to ask questions which help you fine-tune your Web marketing strategy. Web marketing without statistical analysis is like learning to drive blindfolded. At best, ineffective, at worst, dangerous.Internet advertising has been a boon for global marketing.For amateurs who have just started out here's your basic concept to successful advertising on net.

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